Where passion

meets

purpose.

At Chora, we unlock your organization’s potential. As experts in museum and cultural planning, we blend visionary strategies, nonprofit expertise, and data-driven approaches to lead your institution to success.

Our Approach

Drawing on our rich backgrounds as former museum leaders and over 18 years as cultural consultants, we offer clients firsthand insights into the strategic and operational requirements that drive thriving cultural institutions and non-profits.

Chora’s collaborative ethos and fact-based approach set it apart. Our honed Chora methodology integrates a thorough evaluation of an organization's current state with data-informed benchmarking against industry peers and future trends to formulate tailored strategies for our clients. Chora's clients include museums, cultural institutions, non-profits, parks and foundations, and cultural tourism.

Featured Clients

  • The Andy Warhol Museum

  • Asian Art Museum

  • Baltimore Museum of Art

  • North Carolina Museum of History

  • Orange County Great Park

  • Papalote Museo del Niño

  • Rothko Chapel

  • Smithsonian National Postal Museum

Learn More

“Chora’s exhibition master plan and guidance of our exhibition teams delivered a world-class museum experience for Papalote. Their passion, drive, and energy motivated staff, Board, and donors to commit to the project’s purpose and impact.”

Dolores Beistegui, Former Executive Director, Papalote Museo del Niño

“Chora’s core strengths include collaboratively working with our board and staff to discover a common purpose and the core priorities necessary to further the Chapel’s mission in an increasingly complex world. Their diligence, collaborative spirit, flexibility, and good humor ensured a successful process complete with strategic and bold outcomes setting a good course for our shared future.”

David Leslie, Executive Director, Rothko Chapel

“The work and final strategic plan were wonderful, timely, cogent, and trust me will be used to guide our strategies and implementation choices going forward. The Board is excited, and so are the staff I have talked to many, and they all know that this time around the plan isn’t collecting dust!!”

Sanjay Singh, Board Chair, Birmingham Museum of Art

Join Chora in empowering positive transformation in the cultural sector.