The Menil
Collection
Image courtesy of The Menil
Central to The Menil’s principles lies a profound dedication to fostering intimate, direct engagement with the works of art. Embracing the potential of technology to amplify this vision, the museum’s leadership sought Chora’s expertise. Tasked with exploring innovative digital initiatives across peer institutions nationwide, Chora’s mission was to distill valuable insights tailored specifically for The Menil. Central questions included how emerging technologies could invigorate artistic encounters while honoring the founder’s intent for minimal interpretation. How might groundbreaking learning technologies expand The Menil’s work and impact the local community? What are the best ways to make the museum’s treasured collection accessible to scholars and educators seeking its wealth of content?
Chora’s research and benchmarking efforts delivered a wealth of insights, paving the path for The Menil to craft a strategic digital blueprint. Leveraging Chora’s expertise, The Menil not only embraced contemporary technologies but also ensured a seamless alignment between digital outreach and the museum’s core mission to facilitate profound and personal connections with the art.
Houston, Texas